In a way to tell African creativeness, Guinness Ghana partnered with Ghanaian afro-pop dancer, Incredible Zigi for a campaign themed Black Shines Brightest. This is a campaign that is inspired by the unique black beer of Guinness which turns out to bring together creative individuals to celebrate Guinness across the African market.
Incredible Zigi is well known for his dance moves and has been working with highly rated African musicians and labels such as Mavin Records, Psquare, Shatta Wale and Stonebowy, among others.
Zigi is a product of the Eastern Region born on October 17, Micheal Amofa is his name and is one of the influential persons in the creative arts industry in the country. Zigi is the first Ghanaian dancer to be featured on several articles such as the Global Grind twice.
Artists across the continent will be working together with Zigi and Guinness to demonstrate how Black Shines Brightest through different diversities. Events, content and moments will be created for everyone to enjoy.
By: George Addo